It is not enough to be able to state your favorite movie, your favorite song or your favorite color. In the 21st century, you should also be ready to answer this question: What’s your favorite Internet brand?

That is what JupiterResearch did recently in a survey, and it should come as no surprise that Google won this popularity contest. Next in line was Yahoo, followed by Amazon, eBay and MySpace.

Yahoo, which has been less able than Google to translate its strong brand recognition into strong financial growth, may want to take note: results varied by gender. “Yahoo fans skew female but tend toward the mainstream, while Google fans are more likely to be male, a little more wealthy, and influential on the subject of consumer electronics, “ Jupiter states.

MySpace, the social networking site, was as popular as Google and Yahoo among the younger set (ages 18 to 24). But among all adults, it is highly unlikely to unseat Google as the “Gone With the Wind” of the Internet age.